Conclusions - concentration affecting lipase Essays - Free Essays

Conclusions - concentration affecting lipase Essays - Free Essays Conclusions - concentration affecting lipase It is clear from the graphs, tables and statistical processes carried out that generally, increasing the volume of lipase increases the change in pH of the solution and also the rate of change of the pH of the solution. This has been proved by the increasing values of standard deviation for higher volumes of lipase, the generally larger maximum change in pH for the higher volumes of lipase and also by the shape and gradients of the graphs drawn. Although there have been anomalies, having used the t-test it can be seen that it is far more likely that the results are not down to chance, but due to the differences between the volumes of lipase being compared. The only differences between each volume of lipase are the number of enzymes and therefore active sites present in the solution. The reason for higher volumes of lipase decreasing the pH more quickly and by a larger amount can be explained by the number of enzymes present and the hydrolysis reaction taking place between the lipids present in the full fat milk. Lipase oxidises triglycerides, using three molecules of water to break the 3 ester bonds and to produce a glycerol molecule and three fatty acids. Lipids, because of their hydrophobic fatty acid tails do not dissolve in water, and so during fat digestion in the human body, these lipids must first be emulsified by bile salts such as sodium glycocholate and sodium taurocholate. The release of bile into the duodenum is stimulated by the hormone CCK. For human digestion, the bile salts break down the fat droplets present in the lumen of the small intestine into tiny globules helping them to disperse into the watery fluids in the intestine. The lipase enzyme however is made of a globular protein, and because of the hydrophilic R' groups on the outside of its structure the enzyme can dissolve in water. In my experiment, the volume of bile salts and full fat milk remained constant, so the amount to which the globules of fat present in the full fat milk were emulsified should have remained t he same for each volume of lipase. The bile salts should have enabled the lipase enzymes to act on more lipids present in the solution. As can be seen with some volumes of lipase, the pH first rose before it started to steadily fall, this may have been related to the fact that the bile salts were still emulsifying the fats. If the globules of fat were large, then their surface area available to the active site of the lipase enzymes would have been much smaller and so the rate of the reaction would have proceeded at a much slower rate. The fact that the bile salts also contains hydrogen carbonate ions can also explain why the pH after one minute was relatively alkali, approximately varying between 7.30 - 9.73. The optimum pH for the lipase acting in the duodenum of the small intestine is approximately 7.00, so theoretically, the 5.00ml3 of lipase should have been at a slight disadvantage despite the fact that it actually produced the fastest rate of change of pH for experiment 2. Following the emulsification of the lipids present in the full fat milk, the lipase would have then collided with the tiny globules of fat, forming enzyme-substrate complexes. The lipase would have then broken the 3 ester bond holding the triglyceride together in a hydrolysis reaction requiring three molecules of water. In the human body, the products of this reaction would most likely be converted to other things or stored in adipose tissue, rather than accumulating and creating an acidic environment. In the liver, the fatty acids can be converted to acetyl coenzyme A, which can then be fed into the Krebs cycle, while the glycogen can be phosphorylated to triose phosphate, an intermediate in glycolysis. Clearly in the test tube no such processes would be happening as there are no hepatocytes present in the solution and no respiring organisms (provided the test tube was sterile). The fatty acids and glycerol would have therefore accumulated in the test tube. Glycerol is an alcohol and looking at its material safety data

50 Free Social Media Marketing Templates To Get More Done

50 Free Social Media Marketing Templates To Get More Done Social media can be a time suck, but it doesn’t have to be. With the right tools and templates, social media can be a powerful platform to connect with your audience. At , we’ve published tons of content helping marketers execute social media marketing more easily. Most of those posts include some useful templates and other resources. And in this post, we’ve gathered 50 of our best social media templates, all in one handy ZIP file you can download. These templates will walk you through everything you need to plan, execute, and measure a complete social media marketing strategy. Grab your templates now, then read through this post to learn how to use em all. in oneplace. Save 20 hrs this week alone and every weekafter. If youve ever kicked the tires on , nows the time to see what its reallylike. Schedule Your Demo Success! Your download should start shortly. Clean up the chaos with your editorial calendar! With , youll Save time with blogging, social, and email think HOURS every week Schedule your social posts in batches and increase your posting frequency super easily Get your sht together and hold yourself accountable to publishing like the boss you are! Now’s the perfect time to start your 14-day free trial to see for yourself! Start Your Free Trial

MRKT19031 - Consumer Behaviour Assignment Example | Topics and Well Written Essays - 3000 words

MRKT19031 - Consumer Behaviour - Assignment Example Table of Contents 1. Introduction 5 2. Creating decision matrix 5 2.1. Accommodation options 5 2.2. Evaluative criteria 6 2.3. Decision matrix 6 3. Application of compensatory decision rule 7 3.1.2. Rating each option against each of the criteria 8 3.1.3. Compensatory decision rule to calculate which option this respondent is most likely to choose 9 3.1.4 Calculation results and real choices. 9 3.2. Respondent 2 10 3.2.1. Ranking evaluative criteria (based on the allocation of 100 points importance score) 10 3.2.2. Rating each option against each of the criteria 10 3.2.3. Compensatory decision rule to calculate which option this respondent is most likely to choose 11 3.2.4 Calculation results and real choices. 11 3.3. Respondent 3 12 3.3.1. Ranking evaluative criteria (based on the allocation of 100 points importance score) 12 3.3.2. Rating each option against each of the criteria 12 3.3.3. Compensatory decision rule to calculate which option this respondent is most likely to choose 13 3.3.4 Calculation results and real choices. 14 4.1. Why are respondents' rankings of evaluative criteria different? 14 4.1.1. Demographic reasons 14 4.1.2. Personality reasons 15 4.2. Why are respondents' choices different? 16 4.2.1. Demographic reasons 16 4.2.2. Personality reasons 17 4.3. Recommendations for marketers of these accommodation options 17 5. Conclusion 18 References 19 Appendix I 21 1. Introduction There are as many opinions and preferences as there are people in the world. The goal of marketing, nevertheless, is to develop strategies and techniques that will make a particular product appealing to people. In order to achieve this goal it is necessary to, in the first place, know what people want or know how they choose what they buy. Therefore, the purpose of this paper is to analyse how people use different evaluative criteria in the process of making buying decisions, how demographic and personality reasons influence the importance of certain evaluative criteria, and why the results of empirical buying behaviour research might differ from real life consumer behaviour. For the purpose of accomplishing the set above goals a sample population of 3 people will be offered to evaluate six accommodation options selected for this study, as well as six evaluative criteria relative to the provided options. The compensatory decision rule will be used for evaluating the choices people make. Answers of the respondents will be analysed with the purpose of determining what particular factors had the greatest impact on their decision-making, so that it will be possible to provide the marketers with certain recommendations regarding practical applications of the gathered information. 2. Creating decision matrix 2.1. Accommodation options The listed below 6 accommodation options were chosen for the purpose of completing this task. Detailed descriptions and pictures are provided in Appendix I. 1. Buying a house in Barwon Heads for $695,000. 2. Buying a 2-bedr oom and 1-bathroom apartment in Berridale Village for $129,000 3. Renting a fully furnished studio apartment for $230 per week in a suburb of Melbourne . 4. Buying a 2-bedroom and 2-bathroom apartment in Sydney for $680,000 (Unit 704/710-722 George Street, Sydney, NSW, 2000). 5. Sharing

Assignment 3 Essay Example | Topics and Well Written Essays - 2000 words

Assignment 3 - Essay Example However, the mode of electronic commerce also brings and invites many kinds of problems both for the customers and vendors. Some of such problems faced by dot-com companies are listed under: Technical problems This is one of the significant problem faced on the part of both customers and vendors in making payment through online sites. The technical problems develop a kind of resistance among both customers and vendors in using e-commerce sites for purchasing goods and services. Some of the common technical problems faced by the customers and vendors relate to system failure, case of amount debited twice, late processing of payments, failure to provide notifications, etc. All these technical issues and problems have been faced by the companies in real sense. For instance, in the year 2012, around 12 million NatWest and Royal Bank of Scotland have faced the freezing issue of their salaried accounts. The technical fault and problem has resulted the computer system to freeze the salaried accounts unnecessarily (Bidgoli 20-25). This case of freezing of salaried accounts prevented the large customer base from making online payment through their salary accounts. Likewise, system failure and late processing of payments also prevents the customers from getting up-to-date balance and payment status. In some instances, it has also been noticed that customers are fined for late payment due to the system failure or any other technical difficulty. The technical problem relates to failure of the system to show updated payment status also creates difficulty for vendors in forwarding the request of debiting or crediting accounts. It is due to reason that vendors can direct the banking channels to debit or credit the customer account on the basis of latest updated information of their accounts. But, system failure and technical problems creates difficulty for the vendors in assessing and tracking updated status and proceeding payment accordingly. Difficulty related to payment pr oviders The wide popularity and emergence of large number of e-commerce sites have also increased proportion of payment providers simultaneously. The availability of large number of payment providers created difficulty for the vendors and customers in selecting appropriate and authentic payment provider. There are various cases demonstrating fraudulent payment done by service suppliers. The instances of fraudulent cases pose a question on the trust and authenticity of payment providers. The world of e-commerce has also witnessed the difficulty faced by the vendors and customers in cancelling the transaction and processing payment remittance. The cancellation of transaction by the mutual agreement of customers and vendors also made the issue unsolved for many days. It happens due to long time taken by the payment providers in forwarding the payment back to the customers. This practice of payment providers of forwarding payment with excessive delay spoiled the trust and authenticity o f online payment mechanism. It has also been identified that vendors and customers need to install multi-currency support system

Confidence intervals Essay Example for Free

Confidence intervals Essay Confidence Intervals have numerous applications for professional activities. Confidence Intervals have a wide use in defining the outcome of a particular question. The use of confidence levels are used commonly in Health, Business, Politics and Engineering venues. There are three examples that will be recognized as having real world applications regarding confidence intervals. An Empirical Test of the Black-Scholes (BS) Option pricing model exhibited the use of a confidence interval approach. The BS model is a model used to determine price variation over time such as stock options. The utilization of confidence intervals to determine if the BS model was accurate was concluded â€Å"constructing a 95 percent confidence interval for the call option, we found in general that significantly less than 95 percent of the observations fall within the relevant range. † The theory of incorporating a confidence interval into the BS model developed a way for investors to identify what options we better to purchase. (Levy Byun, 1987) In a case study to estimate the confidence in advertising the authors of â€Å"Estimating Confidence Bounds for Advertising Effect Duration Intervals† studied the dynamic effects of current and past advertising on current and future sales utilizing confidence intervals. The study identified how long an advertisement should be displayed depending on the duration interval and the confidence interval that helped managers arrive at proper decisions. Using confidence intervals in this situation enabled leaders to make an informed decision. (Franses Vroomen, 2006) Through the use of surveys in case study â€Å"Mortality rate and confidence interval estimation in humanitarian emergencies† they were able to incorporate confidence intervals. They used confidence intervals to determine the mortality confidence level from surveys in devastated areas. The authors approach enables health officials to identify confidence levels from survey areas to be better prepared for future emergencies. (Sullivan, Hossain, Woodruff, 2010) There is an infinite amount of ways to use confidence intervals in any professional culture. The three examples are only a small sample of what can actually be done to better understand present or past issues. The use of confidence levels can help any leader or manager make decisions that foster an environment of growth. References Franses, P. H. , Vroomen, B. (2006). Estimating Confidence Bounds for Advertising Effect Duration Intervals. Journal of Advertising , 33-37. Levy, H. , Byun, Y. H. (1987). An Empirical Test of the Black-Scholes Option Pricing Model and the Implies Variance: A Confidence Interval Approach. Journal of Accounting, Auditing Finance , 355-368. Sullivan, K. , Hossain, S. M. , Woodruff, B. A. (2010). Mortalizty rate and confidence interval estimation in humanitarian emergencies. Disasters , 164-175.

Free Essays - Seamus Heaneys Beowulf :: Epic Beowulf essays

Seamus Heaney's Beowulf Having a good and noble king is vital to the succession and happiness of a group of people. Unfortunately, not all kings are good kings, but the welfare of their people reflects on their ability to do the job. Having a foreign or pariah king will cause the people's welfare to suffer, but when a group of people has an excellent king, they will remain joyful and prosperous until the day he dies. If the reign of a king causes feud, then this would not have a positive effect on the group of people under his reign. In Seamus Heaney's Beowulf, Hrothgar, king of Denmark, considers giving his kingship to Beowulf, the Geat warrior who came to Denmark in order to defeat Grendel, who is the devilish monster attacking the Danes, as a service to King Hrothgar. When Queen Wealtheow, King Hrothgar's wife, hears of this, she says to him, "The word is that you want to adopt this warrior as a son. So, while you bask in your fortune, and then bequeath kingdom and nation to your kith and kin before decease. I am sure of Hrothulf" (183.1175-9). By saying this, she is warning her husband about what problems may arise if he were to give his kingship to a foreigner. She then reminds Hrothgar of Hrothulf's distinguished traits and that he is also stripping his own sons of their rights to kingship if he goes through with handing the throne over to Beowulf. Wealtheow is most likely worri ed about Beowulf just simply conquering their people for Geatland, the people not liking his foreign methods, she obviously does not want to take kingship rights from her beloved relatives whom she considers worthy of the role, and does not want to see friction occur between Beowulf and their kin. Wealtheow knows that allowing a foreigner to take over the throne of Denmark will cause the welfare of the Danes to suffer. When a king goes bad, his people lose respect in him, are no longer content and successful as a people, and are likely to rebel against him. Hrothgar says to Beowulf, "Do not give way to pride"(121.1760). He is explaining to Beowulf that excessive pride is a king's worst enemy.

Globalization vs. Nationalism

Nationalism vs. Globalization The debate on whether U. S. domestic and foreign policy should center on nationalism or globalization has been a long standing one. Before I add my personal opinion to it, I would like to state the advantages and disadvantages of both options and how it woild affect our economy in the long run. Nationalism uses trade protectionism as a basis for its concept. The main objective is to protect domestic resources by deterring foreign trade. This is accomplished through raising tariffs, quotas, and embargoes. It also raises taxes for export subsidies, import licensing, and exchange rates. Riley) Initially, people believe that keeping trade domestic benefits the standard of living because it keeps employment high. Unfortunately, there are unforeseen side effects that have damaging results to the economy. One of the biggest factors is quality control. Since competition of the goods and services offered are reduced, there is no real motivation to produce innovat ive and technology advanced products. In addition, ineffective factions of business are safe from being edged out by more competent foreign rivals. In the long run, protectionism diminishes the value of a country’s products and cripples its economy.Globalization, on the other hand, is the opposite of nationalism. It is defined as the â€Å"ongoing process of integration of regional economies into a global network of communication and execution. † (Lovekar) There are many advocates and protestors of globalization. Supporters state how global trade raises GDP, employment, and per capita income for citizens of developing countries. Competition also raises the standard for good, quality products at reasonable prices ultimately benefitting the consumer. Employment, or lack thereof, is one of the hot button topics in the debate over globalization.Some believe that outsourcing manufacturing, a key part of globalization, causes a loss of jobs domestically. Despite the steady c ash flow from trade, developing countries are still growing twice as slow as developed countries. The average worker is still not benefiting from globalization due to their extremely low rate of pay, an enticing factor for outsourcing. So which option is the better policy ti adapt? In my opinion, globalization would be the better option for the U. S. Since they are such a phenomenal force in the global market, enforcing nationalism policies would not only weaken the economy, it would affect other countries as well.High tariffswould spark initiation tariffs from other countries and start a trade war. The outsourcing of lower skilled jobs to low wage countries is not necessarily a bad thing. It opens up the market for high waged, high skilled jobs that make equivalent products. The demand for these jobs raises the education level does to as many pursue degrees to fill them. So in conclusion, while it may seem ideal for the U. S. to protect its own by stymieing global trade, in the lon g run its beneficial to use globalization. In addition to stimulating developing countries’ economy, it benefits the consumer through competitive pricing.

Breakfast at Tiffanys Essay

The movie begins appropriately with the lead Holly Goligthly having breakfast outside of Tiffany’s in New York and already that sets the tone of the whole movie. She’s dressed in a black Givenchy dress and her hair resembles something of a pineapple. She is looking in to the store and we see her perfectly polished reflection in the well-polished windows. Appropriately I say, since the title says just that, Breakfast at Tiffany’s. Even though is seems unimportant, just a title, Tiffany’s plays a central role throughout the movie but not just as a location for several of the scenes. It represents everything Holly wants and doesn’t seem able to get or allow herself to want. Holly as a character is a very intriguing creature. Her quirkiness and seemingly free-spirit leaves me wanting to emulate her, doing my hair and make-up in the same way and act like she does. It’s not until the middle of the movie when I realize that under that perfect exterior lays a very broken and confused spirit. The ideas of the perfect and glamorous feel of Tiffany’s are nouns Holly tries to apply to herself. The presumed shallowness of the sales people and the expensive merchandise makes me understand that for her, money and the played identity of Holly Golightly, controls her life. It leaves me with a sense of longing to understand this complex personality and question was lies beneath the surface. It becomes clearer throughout the film that even though it seems very shallow there is a compassion and depth to Holly and so also to Tiffany’s. One of my favorite scenes that clearly represent this is when Holly and Paul Varjak spend a day doing things they have never done before and end up at Tiffany’s. Due to the censorship of the time, the movie was released in 1961, it is never outspoken, but definitely clear what lengths both Holly and Paul, will go for money. In this scene money is not the focus, and the ring from the Kracker Jacks becomes a representation of the humanity in not only Holly but Tiffany’s and even the city of New York. Every decision the director has made in this film is very carefully selected, and even though the details are very subtle at first glance, they all support the idea I believe the film is trying to portray. New York as the big, glamorous city where wealth and beauty seem like a commodity. The belief that anybody can pretend to be what they want, or in Holly’s case, hide what they are. Every detail becomes important. Holly dressing almost exclusively in black but when she thinks she has finally gotten what she want, knits a red dress. Her empty apartment that in that same moment gets decorated and the only reason we know it’s not real is because the cat still has no name. There are so many different layers to this film and I guess that is why it has become a classic. Every time you see it you discover new details or change your mind about the mysterious and ever changing Holly.

THE RACE essays

THE RACE essays Over the years supercross has grow to be one of the biggest spectating sports to watch; next year can only promise the same thing. With the arrival of new stars each year, it becomes harder for the champion to keep his throne. Every few years a new king is crowned, while the other is dethroned. There are more people at an AMA motocross event then that of a NFL football game. The stadium is sold out and there are people everywhere. Some people are your average day people who you would see on the street. There are men, women, children, blacks and whites. Certainly there is no race barrier in this sport. A few years ago, no one ever saw an African-American on a dirt bike. If there was one, he was not good enough to be noticed. That it why they had to work harder than ever before in order to get their names recognized. In order to get noticed, riders have to make it to the top. Now there is a new Tiger Woods of Motocross. His name is James Bubba Stewart. He is the best in his class and is setting lap times that could make him the best of all time. Not even the Aussie (Chad Reed) or the current champ (Ricky Carmichael) set the lap times to beat him; and they are another division up from Bubba! Bubba poses sportsmanship that is hard to beat in any sport. For instance, last year during supercross season, he gave his lucky helmet away to a kid holding a sign that said I want Bubbas helmet! This appalled everyone because the season wasnt over. Maybe he just wanted to show everyone that he didnt need luck and just wanted to show everyone that he is pure talent. If there was a superman of supercross, this would undoubtedly be James Bubba Stewart. He races hard and fast, flying through the course as if he had ridden it a thousand times before. He soars through the air with grace and has an amazing amount of stamina, appearing as if he is a superhuman. ...

Social Media Campaign Planning How to Crush It (Free Templates)

Social Media Campaign Planning How to Crush It (Free Templates) Strong social media campaigns start with strong planning. There are no shortcuts to success. Planning isn’t easy though. It takes both creative and strategic thinking to really get it right. It also requires clear communication with everyone involved in approving and executing your ideas, including your own team members and those of your client (if you’re working as a consultant or in an agency). What you need is a solid process and the right tools for the job. In this post, we’ll show you: How to lay out an effective planning process. How to document your entire campaign strategy. How to get it all done with some free templates (which we’ve included for you to download). Let’s roll up our sleeves and get to work. How to Crush Social Media Campaign PlanningSo, What’s the Point of Social Media Campaign Planning? Planning allows you to be thoughtful and intentional about your work. Let’s say you have an event coming up. You could just create some posts here and there to get the word out. Or, you could plan a cohesive campaign with clear and consistent messaging is much more likely to deliver results. Which approach do you think would produce better results? We’re not saying everything you say and do on social media needs to be planned out ahead of time. Some spontaneity is good. Social media moves fast, and you want to stay relevant. However, executing an entire social media marketing strategy completely on the fly, well, sucks. Itll leave your social team constantly scrambling to create and share content. The results will, almost certainly, feel rushed and unfocused. So, stop pulling your hair out while creating crappy content. Start planning instead. Stop planning crappy content. Start planning ahead instead.Do It Yourself: Free Social Media Campaign Templates + Bonus Calendar Make planning out your next campaign easy. Download these free templates: Social Media Campaign Plan Template: Outline all the details for your campaign. Social Media Campaign Content Template: Create all your campaign messaging and image direction. Social Media Calendar Template: When its time to execute your campaign, plan every post on your social media calendar. Each of these pieces will make it easier to put the following advice into action. Make social media campaign planning easy with these free templates:Manage and Measure Social Campaigns With : is the industry's leading content + social media marketing calendar solution. Here are the features that make it possible: Social Campaigns: Create and schedule entire campaigns on your calendar. Social Campaign Reports: Measure cross-channel campaign performance, compare campaigns side-by-side, and more. Best Time Scheduling: Ensure every post in your campaign publishes at the best time, automatically. When you're ready to upgrade from free templates, schedule a demo with our team, or try us free for 14 days. So, What Does a Social Media Campaign Really Look Like, Anyway? A campaign is really just a coordinated series of posts. They could all share a certain slogan or messaging, or promote a particular event, product, or piece of content. Those posts might be tied together with a consistent hashtag or visual aesthetic too. If you’re looking for some inspiration, check out these roundup posts of successful campaigns: Top 10 Influential Social Media Marketing Campaigns of 2016  from Adhere Creative. The Best Social Media Campaigns of 2016  from Tint. The 30 Most Brilliant Social Media Campaigns of 2015  from Salesforce (a little old, sure, but the examples includes are still great). Recommended Reading: 24 Creative Social Media Campaign Examples to Boost Your Inspiration Getting Started: Choose Your Channels There are a lot of ways to get started with campaign planning. However, there are a couple reasons why we suggest starting with channel selection: Your goals will depend in part on which social networks your campaign content is on. Creating that content would be nearly impossible without knowing which networks you’ll be using. For example, post copy that works great on Facebook might not translate into a quality tweet. If you need some assistance determining which channels might be best suited to your campaign, check this quick visual guide: Some other reasons to choose particular networks over others might include: Which networks typically perform best. You might want to focus on your top-performing networks. Which emerging networks are you considering experimenting with.  It's important not to chase every new network for no reason, but experimentation can lead to major success. Which networks have potential for your brand, but are currently underperforming. You might also choose to plan a campaign to improve your performance on one that’s struggling. Bonus Tip: Determine if your campaign will focus on one network, or span multiple networks. This will make it easier to gauge how long it’ll take to plan and execute your campaign. Set Your Goals Successful campaigns need a purpose. Before you get too far in your planning process, determine exactly what you want your campaign to achieve. Here are some ideas: Increase followers Generate email signups Promote an event Raise awareness around an issue Inform your audience about a new product or feature Once you have some broad overarching goals, connect them to actual metrics to measure success. The data you use to measure success to be directly connected to your goals. In order to set realistic goals, however, you’ll need to know how your content typically performs on social media. One way to do this is to dig into in-app analytics available for each social media network. Facebook: A Beginner’s Guide to Facebook Insights  from Kissmetrics Twitter: How to Use Twitter Analytics  from Twitter for Business Instagram: Free Instagram User Report  from Simply Measured Pinterest: A Guide to Pinterest Analytics  from Pinterest LinkedIn: Understanding Company Page Analytics  from LinkedIn Google+: Google Plus Analytics: How to Measure Your Results  from Steady Demand Once you know where to gather your performance data, you’ll need to know how to connect your metrics to your goals. Here’s a quick visual guide: When you’re preparing your campaign plan, you can summarize your goals following this format: â€Å"This campaign aims to improve [INSERT GOAL] by [INSERT PERCENTAGE] over [INSERT TIMESPAN].† Your goal can get even more specific than what’s on the graphic shown above, too. If your goal is to improve brand loyalty, your goal statement might read something like this: â€Å"This campaign will strengthen brand awareness by growing our Twitter following by 25% over three months.† Simple. Specific. Accountable. That’s all your goals need to be. Recommended Reading: How to Use Social Media Analytics to Create the Best Content Figuring Out Your Audience The first step in social media campaign planning is determining your audience. This could be your core customer base, or simply a specific segment of your total audience. For example, if you sell automotive parts, you might create a campaign promoting winter vehicle accessories to followers in snowy areas. Or, if you sell musical instruments, you might create a campaign targeting people who play a particular instrument. Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Next, You’ll Need an Idea Successful campaigns are driven by big ideas. In traditional advertising parlance, a â€Å"big idea† is a general overarching theme or concept you want to communicate. Nike’s â€Å"Just Do It† slogan is a classic example. The company realized people’s aversion to working out was a roadblock stopping them from buying running shoes. So, they devised messaging that pushed people to â€Å"just do it† anyway. How do you come up with creative ideas like this? Start by connecting two things: A problem for your audience. A solution you can solve for them.Your Audience's Problems + Your Brand + Creativity = Your Next Social Campaign IdeaYou could also approach this in terms of finding an intersection between your audience’s interests in general, and your product or service. This connection is what makes most classic creative slogans work (and good content marketing in general). Recommended Reading: How to Generate Better Social Media Campaign Ideas Like a Creative Genius Determine Your Post Frequency and Schedule Write your posts first. Start off by determining two things: How many posts will you write? How far out will these posts be scheduled? The answers to each point above depend on the importance of what you’re promoting, the size of your budget, and how much time you have. Here are some hypothetical examples to consider: Your business is planning a summer sale. Ideally, your first post would kick off on the first day of summer. From there, you plan weekly posts throughout the duration of the sale. You’re planning promotions for a major charity event. Since you have sufficient budget to shoot video, you choose to focus on video-friendly platforms like Facebook and Twitter. Your boss hands down a specific directive to increase your Twitter following. You decide to focus on a high-volume Twitter-only campaign that encourages sharing. These are all common situations marketers find themselves in. They’re also all completely different from one another, requiring different numbers of posts across varying numbers of social channels. So, what you’ll need to determine is how much content does your campaign really warrant. Then, you’ll need to lay out a plan that fits an appropriate level of effort and attention. Here’s what a hypothetical posting schedule might look like for a large-scale social campaign: 12 Facebook posts 12 posts on Instagram 24 tweets Eight Google+ posts Five LinkedIn updates Three Pins on Pinterest Let’s say you have a smaller campaign promoting an original research report you’ve produced. You decide your Facebook audience might not be interested, but your followers include a high number of professionals on Twitter and LinkedIn. In this case, here’s what your post outline might look like: 12 tweets Three LinkedIn updates One Google+ post These aren’t scientific numbers by any means. The key takeaway here is to simply consider how many posts you’ll create for each network you’ve selected. Getting this right might take some trial and error, and that’s okay. Just make a plan, execute it, and see what happens. Just make a plan, execute it, and see what happens. #social #mediaKeep the Rest of Your Social Scheduling in Mind, Too If you’re curating content, resharing evergreen content, or running multiple campaigns at once, keep all of that in mind. Be careful not to oversaturate your social channels. Recommended Reading: How Often to Post on Social Media? [Proven Research from 10 Studies] What 20 Studies Say About the Best Times to Post on Social Media The Social Media Posting Schedule That Will Boost Your Traffic By 192% Put Your Campaign Plan Into a Proposal If you’re a consultant or agency marketer, you may need to get approval for your campaign. One way to do this is with a well-crafted proposal. Generally speaking, your proposal should include: The name of your campaign. A brief summary describing your idea. A quick description of your intended audience. An outline for how many posts you’ll create. Clear goals tied to specific performance metrics. If you’re running a smaller campaign, you might go into more detail and include an outline for each post in your campaign. For example, if you were running a contest, your post outline could look like this: First post: Campaign kickoff introducing the contest. Second post: A promotional post explaining that the contest is underway. Third post: Another promotional post telling your audience time to win is running out. Fourth post: One last post encouraging people to enter. Fifth post: A â€Å"contest closed† post letting people know you’ll be announcing a winner soon. If you’re planning an extremely high volume of posts, mapping out each one this way may not make sense. However, if it’s reasonable to do so, it can help you lay out a clear purpose for each post throughout your campaign. And doing things with purpose is why we’re investing in campaign planning in the first place, right? Recommended Reading: How to Quickly Build Social Media Proposals That Win Clients (Free Template) Putting Your Campaign Plan Into Action Now it’s time to roll up your sleeves and get the real work done. This is where the rubber meets the road, so to speak. Write Your Post Copy As you’re writing your social media posts, keep these things in mind: Do these posts need to be in sequential order? For example, if you’re running a contest, you might need posts announcing the start and end dates, plus more posts in between. Make sure your posts make sense within context of one another. Would this campaign benefit from using a hashtag? If so, would it be better to leverage an existing hashtag, or create one specific for this campaign? What sorts of visual content will these posts need? For each one, give your designer some kind of direction to work with. Make sure your post copy will match those images, too. It’s also important to craft unique messages for every social network. What works well might not be a good fit on Twitter, and so on. Write out each post either in a spreadsheet or word processor (the download bundle in this post includes a free spreadsheet for this purpose). For each post, include the following: Post copy Image direction A URL (if you'll be including a link) The post's order in your campaign A hypothetical example might look like this: Post 1 Copy: This is an #awesome social media post. Image: A person doing something awesome. URL: awesome-site.net/super-awesome Recommended Reading: This is How to Write for Social Media to Create the Best Posts A Few Writing Tips to Help Your Designer Out Assuming you’ll be creating images for your posts, we recommend having a writer put together image direction first. The two-person writer / designer team structure goes back to traditional advertising. Typically, a writer will sketch out an idea that a designer helps bring to life. If you have a designer on staff, this approach can help create a seamless workflow for your campaign creative. Sometimes, writers and designers can butt heads. This is sometimes the result of miscommunication. If you want to keep your designer happy, follow these tips: Be realistic about what your designer can accomplish. It’s easy for our imaginations to be bigger than what’s possible within our budget and timeline. If you’re not sure if your designer can create something, ask. Communicate your vision as clearly as possible. Be specific or don’t complain when the results don’t turn out how you would have liked. If your images need stats, charts, or graphs, provide that data. Let your designer know exactly what you're envisioning. If you find yourself struggling to explain your ideas for an image, consider using MS Paint (Windows) or Paintbrush (Mac) to make a rough sketch of what you’re thinking. It doesn’t have to be great, as long as it conveys what you’d like the end product to look like. Recommended Reading: How to Use Hashtags the Right Way on Every Network Then, Move Onto Creating Visual Content Once your copy is prepared, it’s time to create visual content. This could mean having a designer create images, or you might choose to shoot videos. Follow these tips for keeping everything consistent: Stick to one aesthetic. Use a consistent color scheme throughout your visual assets. Whether you choose photos or illustrations, consider sticking to one or the other. This will help give your campaign assets a consistent look. Stay on-brand. Ensure all visual content matches your company's brand standards. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Do Facebook Video Marketing the Right Way How to Get Started With Twitter Video Marketing Put All Your Posts Onto Your Social Media Calendar The next step is to drop all your content onto your social media calendar. If you're using a spreadsheet (or ), we recommend color-coding campaign content. This will make it easier to quickly see which posts belong to which campaign: This social media calendar template is included in this post's free template bundle. Recommended Reading: 2017 Social Media Marketing Calendar: How to Organize a Year of Content the Easy Way How Can Make Campaign Planning Easier? ’s Social Campaigns and Social Templates features make campaign planning and execution easy. Let’s look at how it works before we wrap up this post. Start by creating a new calendar item and create a new social campaign: Then, give your campaign a name and fill in the description field: Next, let’s apply a Social Template. These are reusable posting schedules you can build and save in . If you don’t have a social template you’d like to use, create a new one. Start by selecting +New Template. Then, click Create New: Give your new template a name and click Next: Then, start adding social helpers. You have three options here: Text Helpers Image Helpers Video Helpers These are essentially fields that allow you to create text, image, or video posts. Pretty self-explanatory so far here. Select one, and then give the template a name: Next, add your post content (leave this blank if you’d like to create a generic template to reuse later): Use the â€Å"Select a social profile †¦Ã¢â‚¬  dialogue box to choose a profile for each post. Then, select the day and time you’d like to schedule each post (or use Best Time Scheduling to automatically determine your optimal posting time): Repeat this process until you’ve added all your campaign content. Once your posts are scheduled, they'll appear on your calendar alongside all the rest of your content: Social messages can be toggled on or off to appear on your calendar. If you’re looking for a more detailed demonstration, this video breaks down how Social Campaigns work: Social Campaign Reports: Measure Social Campaign Performance in Once you've executed your campaign, it's time to measure your results. The easiest way to do this is with Social Campaign Reports in . This report makes it easy for your team to: Evaluate campaign performance across multiple networks (in one place). Unite campaign data from Facebook, Twitter, Instagram, LinkedIn and Pinterest in one report. So you can gauge the success of your latest event promotion, product launch, or other specific campaigns across social media. Eliminate those â€Å"gut feelings† and use hard data to make strategic decisions. Get access to performance metrics that help you analyze trends, identify problem areas, and continually refine your social content. Quickly pinpoint correlations between two campaigns with side by side comparisons. Compare similar social campaigns or posts side-by-side to test what’s working (and what isn’t). So you can continually fine-tune your messaging for your evolving audience. AND create presentation-ready reports to share with your team and VPs.  Provide data-driven feedback to your employees and define your marketing decisions to your CEO with metrics and analysis people can actually understand. Learn more about how it works, or schedule a demo with our team to see it in action. Crush Your Next Social Media Campaign Planning out social media campaigns can sometimes feel like a waste of time. It isn’t. The better you plan, the better you’ll execute, and the greater returns you’ll see from your efforts. It’s time well spent, and now you have the knowledge and tools to do it right. What’s your top tip for planning social campaigns? Drop us a comment below and get the conversation started.

VTI CASE STUDY Essay Example | Topics and Well Written Essays - 1250 words

VTI CASE STUDY - Essay Example It is in light of this that planning remains an important aspect of all organizational structuring and management. In the absence of planning, organizations loss focus and fail to have a yardstick for measuring and identifying the height of growth they want to reach (Fernandez & Rainey, 2006). Through planning also, it is always possible for the organization to identify aspects and areas for change. Currently, VTI has come to a crossroad where the need for thorough organizational planning that will bring about rapid change is more than a necessity. From the situational analysis of the company, it is time for the company to respond to its external factors of competitiveness, which is focused on the use of electronic commerce (e-commerce). The need for change Change has its own merits and demerits, depending on how it is implemented and the factors that bring it about (Hadaway, Marler & Chaves, 2003). Generally though, many are those who are not comfortable with organizational changes. These people, commonly referred to as administrative conservatives hold the opinion that undertaking organizational changes affect the organizational climate negatively because it forces stakeholders to adjust when they are not really ready to adjust (Hannan & Freeman, 2004). A very typical example of this situation could be said to be taking place among the old senior management team of VTI Ltd who are refusing any form of change from the traditional street sales that the company is involved in. currently, change is eminent for VTI Ltd and cannot be delayed any further. This is because the market in which the company is operating has become so influenced with competition and user definition, whereby it is no longer what the company wants to offer to the consumer that matters but what the consumer wants to have (Alversson & Willmott, 2002). The need for change is therefore in the need for the company to keep track with the changes that is happening outside its domain of control. Ca uses of change The fact that the company is currently experiencing all time low in sales and has not made any profits in the past 2 years is due to a number of factors, some of which are internal, and others, external. Internally, it can be noted that there is a total absence and lack of unified code of conducting business at VTI. Clearly, the old senior management team is in a world of their own whiles the relatively younger staff is in a world of their own. In such a situation, Neale, Tenbrunsel, Galvin & Bazerman (2006) note that organizational conflict becomes common, especially role conflict. Presently, there seem to be a major lack of understanding as to the focus that the company should have in the implementation of basic organizational objectives. This has created an apathy whereby each member of within the organization is defending what he or she feels is right for the organization rather than what the organization wishes to have for itself. In relations to the adage that i n unity is strength, it is important that the company has a common focus of the path it is going to trend to bring about the implementation of its goals and objectives. There are also major external causes of the poor performance that the company is currently experiencing. Firstly there is an absence of competitive advantage by the company to meet the competition it is faced with from its key competitors squarely. Currently, the global record sales market has become so competitive that there are new companies and outlines springing up with time. This has created brought about the need for